Björn Borg launched their VERSUS signature collection during the Stockholm Fashion Week.
The Signature Collection is a vintage sportswear collection with retro details and the iconic logo on updated classics. It has a strong DNA sprung from the legendary tennis player Björn Borg, and his iconic way of bringing fashion and stardom into the aristocratic and conservative tennis arena.
With ‘V E R S U S’ BJÖRN BORG will create a visual representation of the infamous saga of rivalry between the two tennis players Borg and McEnroe – righty vs. lefty, defender vs. attacker, ice vs. fire, machine vs. mad genius. Also, BJÖRN BORG is making a foray into the ‘see now, buy now’ concept when, unlike many other brands during Fashion Week Stockholm, showing pieces that will be available immediately after appearing on the runway. This is one of BJÖRN BORG’s initiatives to celebrate its heritage as a sports fashion brand and to act in the forefront with a shoppable runway that will benefit BJÖRN BORG to move closer to its public audience.
The runway show ‘V E R S U S‘ is a tribute to the brands heritage and future empowerment as the ultimate sports fashion brand and will be a monumental manifestation held at the renowned Royal Tennis Hall in Stockholm. The collection is created in relation to the already announced collaboration between BJÖRN BORG and the movie “BORG”.
Collections that were shown during the Fashion Week runway show were the limited edition Signature Collection as well as Main Fall Winter 2017 Collection. The Signature Collection is a vintage sportswear collection with retro details and the iconic logo on updated classics. It has a strong DNA sprung from the legendary tennis player Björn Borg, and his iconic way of bringing fashion and stardom into the aristocratic and conservative tennis arena. The collection is strongly linked to the biopic BORG – a film about Björn Borg’s life and tennis career from youngster up until his Wimbledon victory against John McEnroe in 1980. The movie BORG is starring actors Sverrir Gudnason, Tuva Novotny, Stellan Skarsgård and Shia LaBoeuf as well as Leo Borg.
The BJÖRN BORG Main Fall Winter 2017 collection has a sport leisure style emerged with a strong functionality for an everyday life. The big and bold branding is a result speared from the inspiration maximal-minimal. The Fall Winter Collection will be an important element for the show, further amplifying the brand offer.
The new Björn Borg collection is definitely worth taking a look at as it will upgrade your sportswear collection without a doubt! I decided to buy the black t-shirt and sweater, as well as the black and the green training jacket and track pants. You can find the links to the products I chose below:
Black Training Jacket: https://www.bjornborg.com/nl/1p-track-jacket-signature-72-black-beauty-1731-1443-90651
Black Track Pants: https://www.bjornborg.com/nl/1p-track-pants-signature-73-black-beauty-1731-1451-90651
Evergreen Training Jacket: https://www.bjornborg.com/nl/1p-track-jacket-signature-72-evergreen-1731-1443-80781
One small note when buying the Training Jackets and Track Pants is that they tend to fit large. Therefore, I recommend buying them one size smaller than you usually wear.
by Robert Mitchell